Mama Shelter is Kulte
After Coca-Cola, Twenty Century Fox and Le Slip Français, Kulte signs a new collaboration. The Marseille brand which, for several seasons, has been offering its design know-how to players outside of fashion, is designing the uniforms for the Mama Shelter teams this year.
Our two companies had already collaborated on a capsule collection called MAMA LOVES KULTE and KULTE LOVES MAMA with t-shirts and weekend bags.
This time, Mama Shelter wanted to give a more fashionable tone to the look of its teams. Starting in May, teams from the Paris, Los Angeles, Istanbul, Marseille, Lyon and Bordeaux sites will wear houndstooth pattern tops, t-shirts, sweatshirts and aprons.
For those in the hotel and catering industry, this approach allows them to display dynamism and differentiate themselves.