CLICK CLACK KODAK IS KNOWN!
When a legendary brand meets a Kulte brand, it results in a colorful collaboration!
Everyone over 30 has at some point held a Kodak camera in their hands and remembers the brand's famous ads and slogans.
And at Kulte, we are no exception to the rule!
It must be said that France has a special connection with the American brand. In the 80s, Jean-Paul Goude signed an offbeat advertising saga for Kodak films and gave birth to the Kodakettes. "Three little androgynous pests in striped swimsuits, wearing a funny hat", in the words of Goude himself. The "Color Thieves" spot directed by
Jean-Baptiste Mondino remains one of the cult advertisements on our small screens.
This must-have brand has inspired us to create a capsule collection with a vintage, colorful and casual aesthetic. T-shirts, hoodies and caps feature Kodak's iconic logos and are adorned with patterns inspired by old-fashioned films.
And at Kulte, we know all about yellowed film, vintage colours and light!!
Three good reasons to create an original and festive range featuring the Kodak universe. Film, camera, and video camera are staged in a playful way and use typography and graphic codes with a resolutely Vintage look.
With one foot in nostalgia and the other in trend, Kulte and Kodak are essential brands that have continued to reinvent themselves in a positive dynamic to bring maximum color into your life!
More than 130 years after its founding, Kodak continues to embody the American way of life for many generations and remains an iconic brand in the history of photography. Its name remains associated with the values of quality, accessibility and innovation.
Did you know?
In 1969, Kodak produced the camera used by the astronauts of the Apollo 11 mission that was used on the surface of the moon. The first ever photo of Earth taken from deep space was captured by Lunar Orbiter I with Kodak equipment. So cult, right?!
Although the challenges of the transition to digital photography and the arrival of smartphones disrupted the company's life for a time, Kodak is now helping to support the renewed interest in film photography driven by a new generation of photographers and a community of nostalgic people.
The resistance of film can certainly be explained in the same way as the survival of vinyl. Among young people, the desire for a return to the physical object is important and, among the less young, the nostalgia for the 70s and 80s is very present in fashion, decoration and creation in general.
Trend, search for a vintage aesthetic and positive nostalgia,... This is among other things what unites our two brands.
Flash now on the Kodak X Kulte collection and trigger your favorites!
