MAMA LOVES KULTE
Let's take on the one hand the famous hotel brand Mama Shelter, and on the other the ready-to-wear brand Kulte. A priori, these two universes have little in common. And yet in this month of June, we are announcing our new association around a capsule collection of ready-to-wear and accessories. This is KULTE magic! It's pop! It’s graphic and so desirable!
AN ENCOUNTER
At the origin of this brand new capsule collection, there is the meeting between two visionary and daring entrepreneurs. On one side, Jérémie Trigano, co-founder of Mama Shelter. On the other, Guillaume Flahaut, CEO of Kulte. “I have often gone to Mama Shelter, the last one I visited was the one in Bordeaux where I was so well received that I immediately felt at home. At Mama I had the impression of finding elements of Kulte's DNA, I immediately said to myself that we had to do something together. I contacted Jérémie and that was the start of the adventure! » explains Guillaume. And yes, a collaboration is the meeting between two brands, two people and two identities...It often begins with an affinity, a respect for each other's work and the desire to do something together.
MAMA X KULTE
It must be said that the two brands have a lot in common. If since its beginnings in 2008, Mama Shelter has continued to push the limits to the point of even reinventing the codes of hospitality, Kulte is a true reference in terms of urban fashion. Both drawing their inspiration from iconic elements of pop culture, they encourage us to appreciate the past while enjoying the present even more. What could be more natural than a collaboration between the two brands? lifestyle , festive and ultra-positive! The symbol of this explosive encounter? The tiger and his all-powerful force that nothing can stop. But also the sweetness of the rose, the power of the wrestler.
A SHARED COLLECTION, COMMITTED VALUES
Between radical choices and the sweetness of life, this collection sounds like an invitation to style! A collection that plays with “classic” codes by adding the retro and festive touch that characterizes us. A fun wardrobe of pieces that are easy to wear, strong and colorful, even ultra-typical, which stand out nicely after you have focused on a few sure values with just-right cuts and well-thought-out details. Dressing becomes a game where you have fun with desirable and responsible pieces. Listening to our planet and your desires, we ensure that the composition of the materials and the manufacturing processes are in line with our values. This is why all the products in this collection were designed in France by the Kulte and Mama Shelter teams but also manufactured in a short European circuit, with organic cotton. made in Portugal. And to top it all off, in factories VEGAN-PETA
with OETEX & GOTS certifications.
To discover our entire latest capsule collection, visit our website www.kulte.fr