WHA-T IS KULTE
Kulte signs a new collaboration with French artist WHA-T aka Yannick Martin
And we are not a little proud!
WHA-T aka Yannick Martin
He is what we call a Visual Artist . Sculpture, illustration, design, painting, fresco… it is commonly a “jack of all trades” whose work is nevertheless based on the exploration of architectural, structural and pictographic potentialities. Not so surprising you will tell us for an architect - he is an HMONP graduate of the École Nationale Supérieure d'Architecture de Marseille. His creations, quite minimalist and even intriguing, combine symbols, signs, marks in the manner of enigmatic alphabets.
WHA-T IS KULTE
And we couldn't resist this graphic universe marked with signs, pictograms and symbols! For this collection, composed of t-shirts and sweatshirts, WHA-T has imagined six visuals which are clearly similar to alphabets or rebuses, all as fun as they are colorful. Varied compositions which obviously reflect our brand pillars: Committed, Festive, Vintage and Sunny!
It's pop and it's quirky! In a word: KULTE.
And what’s more, it’s made from organic cotton!
Visual Artist: Yannick Martin
@studio.wha.t
Photographer: Kelly Joaquina
@kellyjoaquinaa
Women's Model: Maheult Martin
@maeorisha
Men's Model: Christophe Lièvre
Location of the Shooting: Thalassanté
@thalassanté