Kulte signs a new collaboration with French artist WHA-T aka Yannick Martin

And we are not a little proud!

WHA-T aka Yannick Martin

He is what we call a Visual Artist . Sculpture, illustration, design, painting, fresco… it is commonly a “jack of all trades” whose work is nevertheless based on the exploration of architectural, structural and pictographic potentialities. Not so surprising you will tell us for an architect - he is an HMONP graduate of the École Nationale Supérieure d'Architecture de Marseille. His creations, quite minimalist and even intriguing, combine symbols, signs, marks in the manner of enigmatic alphabets.


And we couldn't resist this graphic universe marked with signs, pictograms and symbols! For this collection, composed of t-shirts and sweatshirts, WHA-T has imagined six visuals which are clearly similar to alphabets or rebuses, all as fun as they are colorful. Varied compositions which obviously reflect our brand pillars: Committed, Festive, Vintage and Sunny!

It's pop and it's quirky! In a word: KULTE.

And what’s more, it’s made from organic cotton!

Visual Artist: Yannick Martin


Photographer: Kelly Joaquina


Women's Model: Maheult Martin


Men's Model: Christophe Lièvre

Location of the Shooting: Thalassanté