THE CULT OF TRANSPARENCY
Because we no longer accept empty rhetoric, flimsy products, or deceptions designed to make us buy at any cost, we have been committed for many years to defending our ideals and our planet. It's not always easy, but we believe in it and we prove it by creating desirable and responsible collections year after year. Attentive to our planet and your desires, we ensure that the composition of materials and manufacturing processes align with our values. Here's an overview in a Q&A.
WHERE ARE OUR PRODUCTS MANUFACTURED?
North of Porto, in specialized factories. While we value French production, for the sake of the final price paid by our customers, we have chosen to have our textile collections produced in Portugal. Clearly, the quality of the production facilities is beyond question. Some artisans there have been passing down their skills from father to son for generations, valuing heritage and human expertise. And that resonates with us.
HOW DO WE CHOOSE OUR MATERIALS?
First, we ensure quality, for example by verifying that the visual appearance aligns with the brand's DNA. Most importantly, though, you have to love it! For our t-shirts, for instance, we use a premium fine knit of 100% organic combed cotton, which is incredibly soft to the touch. Finally, we make sure the materials we choose fall within our price ranges so we can offer you the best quality at the fairest price.
AND WHERE DOES COTTON COME FROM?
While it's generally difficult to source cotton because its supply chain involves many intermediaries, we only work with companies that guarantee the human-ecological qualities of their textiles, particularly those with the GOTS label. This is the most demanding international standard in terms of environmental and social criteria. It requires that the cotton be grown according to organic farming practices and that its processing be respectful of both the environment and people. We love it, and it's eco-friendly.
WHAT IF WE'RE VEGAN?
You can buy your clothes from us. Our factories have the PETA label, which means they respect the label's principles and do not use animals or animal products in their production.
Do we love or hate labels?
We love them! They truly deserve credit for offering an independent perspective and ensuring product traceability. Our factories, like our cotton supplier, are GOTS & PETA certified.
A TIP FOR CLOTHES AT THE END OF THEIR LIFE?
Last year we launched the "Bring Your Cult Home" campaign. If you send us back a t-shirt from the brand, we'll credit your customer account with 10 euros. The brand's most iconic pieces are displayed in our showroom; the others are recycled. As a final option, you can upcycle your items with our "Scratch the Patch!" collection. Above all, don't throw anything away!