In 1956, Pierre Dreyfus found the automobile industry too conformist and declared:
"The car must no longer be armchairs and a trunk. So make me a volume!'"
He launched the 112 project, a car adapted to a rapidly evolving society that he saw as versatile: comfortable in the city, in the countryside, during the week, on weekends, for work or for vacation, the car which will appeal to men but also to women.
Project 112 is being designed in the greatest secrecy, and the tests to test its solidity must not arouse suspicion! To transport the prototypes of the Renault 4 around the world while preserving secrecy, she became "Marie-Chantal" and we talked about it by telegram:
"Marie-Chantal and her children send all their best wishes to their parents."
It was in 1961 that the 4L was presented to the public with a unique launch operation. 200 Renault 4s are on display in the street, on the sidelines of the motor show and made available to motorists.
Thanks to this “Take the wheel!” event. more than 60,000 Parisians discovered the qualities of a soon-to-be iconic model.
The automobile will have its jeans! The 4L spread and quickly became the reference car, far from conventions and social conformism, with simple design and equipment, and all for a fixed and affordable price: 350,000 francs! Buyers are attracted by its flat floor and its rear opening making loading easier: the future hatchback. Its two-volume bodywork offers a modular rear seat and makes it a versatile car, somewhere between a utility vehicle and a family car.
Quickly becoming the favorite car of a generation, the 4L became popular in France and quickly became the “car to live in”. It is the car for everyone, which erases social categories and adapts to all cultures. Renault 4 is available in new series: Safari, GTL, Sixties, Jeunesse, and is creating a place for itself among professionals who dress it in their colors.
Renault 4 was produced in 8,135,424 units until 1992 and sold in more than 100 countries !
You will have understood that the Renault 4L is therefore Kulte for eternity
Discover our limited edition capsule collection on our website www.kulte.fr in the capsule section.
In 1956, Pierre Dreyfus found the automobile industry too conformist and declared:
"The car must no longer be armchairs and a trunk. So make me a volume!'"
He launched the 112 project, a car adapted to a rapidly evolving society that he saw as versatile: comfortable in the city, in the countryside, during the week, on weekends, for work or for vacation, the car which will appeal to men but also to women.
Project 112 is being designed in the greatest secrecy, and the tests to test its solidity must not arouse suspicion! To transport the prototypes of the Renault 4 around the world while preserving secrecy, she became "Marie-Chantal" and we talked about it by telegram:
"Marie-Chantal and her children send all their best wishes to their parents."
It was in 1961 that the 4L was presented to the public with a unique launch operation. 200 Renault 4s are on display in the street, on the sidelines of the motor show and made available to motorists.
Thanks to this “Take the wheel!” event. more than 60,000 Parisians discovered the qualities of a soon-to-be iconic model.
The automobile will have its jeans! The 4L spread and quickly became the reference car, far from conventions and social conformism, with simple design and equipment, and all for a fixed and affordable price: 350,000 francs! Buyers are attracted by its flat floor and its rear opening making loading easier: the future hatchback. Its two-volume bodywork offers a modular rear seat and makes it a versatile car, somewhere between a utility vehicle and a family car.
Quickly becoming the favorite car of a generation, the 4L became popular in France and quickly became the “car to live in”. It is the car for everyone, which erases social categories and adapts to all cultures. Renault 4 is available in new series: Safari, GTL, Sixties, Jeunesse, and is creating a place for itself among professionals who dress it in their colors.
Renault 4 was produced in 8,135,424 units until 1992 and sold in more than 100 countries !
You will have understood that the Renault 4L is therefore Kulte for eternity
Discover our limited edition capsule collection on our website www.kulte.fr in the capsule section.